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Crypto, dropshipping, copywriting… That’s just the tip of the iceberg when it comes to making money online. And chances are you’ve heard of at least one of those things from at least one person. But why haven’t you started? If you’re anything like me, it’s because most things sound too good to be true.

Sure, people make money doing just about anything you could imagine online. But that doesn’t mean everyone can (or should) do the same. Think about it: if all that stuff is so easy, why isn’t everyone rich from doing the same thing? I think you know the answer. 

And that’s probably why you’re skeptical when you hear about a course teaching you to make millions “lead flipping.” The thing is, lead flipping is a legit way to make money online and a business model that’s made a lot of people a lot of money. But does the Modern Millionaires course deliver on its promises?

That’s the exact question I had and the question I hope to answer for you.

What’s lead flipping?

Lead flipping starts with lead generation, which (surprise) starts with leads. If you’re not familiar, leads are just people with an interest in a business. Think about the last time you liked a post from a business on social media or followed them. That’s all it takes to become a lead.

Lead generation is the process of creating more of those people who are interested in your business. Then, you flip them to other businesses. Like a middleman. Sounds simple, right? It can be, but it can also be difficult if you’re inexperienced.

How does lead flipping work?

Lead flipping follows a straightforward but specific process. What I mean is that the process looks simple and makes sense, but you have to do it right. That’s where the Modern Millionaires course comes in. It’s supposed to teach you how to complete the lead flipping process from beginning to end.

And I’ll just say from experience: going into entrepreneurship blind is tough. It builds character, sure, but it can also put your bank account in the red and discourage you from following through.

But does the course help you avoid those pitfalls and reach success? To find out, we need to go over the process of lead flipping and how the course relates.

1. Prepare

Lead flipping is unique in many ways. One of the most appealing aspects is that you can start a lead flipping business in just about any niche or industry. This makes a huge difference in how much time and money you’ll invest in your business, so it’s important to find a niche that works for you. The good news is that the Modern Millionaires course comes with a list of niches (over 120 of them) so you can find the perfect one.

2. Make a website

Ever design a website? If not, you might be surprised at how easy it can be. If so, this is where you can let your skills shine through. You’ll need a good website before you get started flipping leads, and the course has all the resources you could possibly need. Plenty of them are free and easy to use but you can get more in-depth if you want to fully customize your site.

3. Generate traffic

I’ll be brutally honest with you here: generating traffic can be one of the worst parts of online business. No matter how much prep work you do, sometimes it seems like nothing works. That’s why having a guide can help so much. The Modern Millionaires know this too, and that’s why their course teaches you about the easiest, cheapest, and most effective traffic channels.

4. Convert traffic

Once you get some traffic, you need to do something with it. This is where you generate leads. You know, the people who have an interest in your business. The course shows you how to compel your traffic into taking an action like exchanging their contact info for something from you. This step is pretty nuanced and usually takes a lot of trial and error, so it’s a nice gesture from the writers of the course.

5. Flip leads

You’ve done the hard work and got people interested in your business. These leads are worth something, but only if you flip them. I didn’t mention this, but every step in the course so far helps you build up a list of contacts and clients to sell these leads to. If you waited until this point to do that, you might get cold feet because you still weren’t seeing any profits.

6. Automate

I won’t get too much into this, but it’s a big part of what makes lead flipping so great. You can actually automate your business once you start getting a steady flow of leads. It won’t run itself, but hiring one person to do it for you is about as close as you can get. Think about how nice that would be: lay all the groundwork for your business and turn it into a passive income source.

Conclusion

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